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Duffey Communications worked with American Medical Response (AMR), metro-Atlanta's largest provider of ambulance services, to formulate a 9-1-1 education initiative for national EMS Week. The agency devised a plan that included integrated print and electronic media relations, speakers' bureau positioning and advertising as well as creative execution elements to break through the media clutter during EMS Week.
Key components included:
- Identification and facilitation of speaking opportunities;
- Production of media materials including a radio news release, press releases and key messages;
- Design and production of print advertising highlighting key events;
- Buzz-driving media tactics including breakfast baskets delivered to radio stations to kick-off event week.
Results included:
- AMR speaking engagements at a variety of area elementary and middle schools and PTA meetings, as well as a featured speaker position during "Career Day" at SciTrek, Atlanta's most popular technology museum.
- During EMS Week, nearly 7 million people saw, heard or read about AMR and its educational campaign in the Atlanta area.
- Garnered a 310 percent return on investment for AMR.
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