The American Bankers Association's Banking Advisor Program was created to promote new banking products and to respond to issues in the industry such as interstate banking. Centerpiece to this campaign was a 10 percent withholding tax enacted by Congress. This measure was extremely unpopular with key banking customers and other publics who thought that the Association had initiated the measure.

Duffey was engaged to help educate key audiences on the Banking Advisor Program overall and dispel myths surrounding its involvement with the tax issues enacted by Congress. The agency devised a grassroots campaign that included nationwide media tours, trade media relations and government relations that strategically positioned key banking officials in front of industry and congressional audiences.

The agency successfully secured media interviews and speaking engagements in each target market nationwide for maximum delivery of messages. As a result of the campaign, Congress repealed the law.