The Georgia Veteran’s Day Parade Association approached Duffey to increase media coverage, interest and attendance for its annual parade.

Duffey wrote and disseminated news releases, developed a series of Veteran’s Day “fun facts” for local radio stations, including parade announcements as well as statistics and trivia related to Georgia veterans, and developed a video Public Service Announcement (PSA) for local television and radio stations.

Parade alerts were placed in employee newsletters and on bulletin boards throughout local corporations and a PSA was placed in the Atlanta Falcon’s football game program the Sunday prior to the event.

In addition, the agency developed a citywide $1,000 scholarship essay contest to foster classroom discussion about Veteran’s Day and how our nation’s servicemen and women impacted history.

The winner was invited to ride in the parade and read the winning essay at the annual banquet that followed.

Approximately 90 units participated in the parade, making it the largest in Atlanta history and one of the largest in the United States. The crowd was estimated at two and a half times the attendance of the previous year.