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More than 12 years ago, Cobb County-Marietta Water Authority tasked Duffey to develop a community relations campaign that would educate area residents about the importance of water conservation and how it can easily save time, water and money.  waterSmart was born and has evolved over the years, but one thing remains the same – it continues to teach Cobb County residents simple and effective water-saving techniques. Recently,... Read More >

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Before graduating in 2011, a professor of mine told me to prepare for what he said would be “the hardest year of my life”– the first year after college. As an eager college graduate, his words didn’t resonate until a few months into my job search. Any college graduate knows heading out into the “real world” is tough, and in a difficult economy, landing that so – called perfect job can seem almost imposs... Read More >

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I remember when growing up in Alabama (and still to this day at 33 years old), my mom would remind me when I was going out, or to a party, or to anywhere she wasn’t going along that, “Jesus is watching you – just remember that!” I hear my friends who are parents to young children use a more juvenile reiteration of such a scare tactic with the “Santa Claus” line – “If you don’t behave, Santa wi... Read More >

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Last week, Vice President, Paul Fulton, Jr. and I were on our way to Rome, Ga. for a meeting with community leaders to discuss a campaign Duffey recently developed and launched to stop sexual bullying among children and teens – Step Up. Step In. While stopped at a gas station for our mandatory, pre-meeting caffeine kick, and sporting neon-green campaign T-shirts, a woman approached Paul and exclaimed, “Oh! Step Up. Step In. I&rs... Read More >

By Sherri Simmons, President and CEO

For young twenty-something’s, understanding appropriate dress for professional interviews may be a daunting task – especially given the sometimes not-so-buttoned-up looks accepted in today’s office settings.  For soon-to-be or recent public relations/communications grads entering the professional world, it can be even more confusing given those in our field generally have more freedom in clothing options – unlike... Read More >

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“So starting now, we want to draw a clear line on this. Citing Times policy, reporters should say no if a source demands, as a condition of an interview, that quotes be submitted afterward to the source or a press aide to review, approve or edit.” – New York Times memo, 9.20.2012 The New York Times powers-that-be sent a memo to their writers last week putting in plain English what would and would not be allowed in ter... Read More >

By Paul Fulton, Jr., Vice President

Apple sold 2 million iPhone 5’s within the first 24 hours, doubling the record set the iPhone 4S set just last year. And with this week’s release of iOS6, the hype around Apple has continued to build for a steady week and a half since it was first unveiled. With eight hours of LTE browsing, an expanded screen, panoramic photo capabilities, Facebook integration and more, the iPhone 5 boasts features that likely will remain part of the... Read More >

By Sherri Simmons, President and CEO

I do not like Monday holidays and never have.  But I do like Friday holidays a lot.  And I’ve always wondered why holidays such as Labor Day and Memorial Day are on Mondays instead of Fridays.  So, I Googled it.  And guess what?  There is actually a Uniform Monday Holiday Act that establishes the observance of certain holidays on Mondays: Washington's Birthday; Memorial Day; Columbus Day; Labor Day; and Ma... Read More >

By Sherri Simmons, President and CEO

With Hurricane Isaac poised to cut its swath across the Gulf Coast, including New Orleans, it reminds many of us once again of the devastation wrought by Katrina – and of the lessons learned. As communications experts, we think in terms of disaster planning, management and recovery for our business and our clients – but we often can be remiss in doing the same for our families. The Federal Emergency Management Agency (www.ready.gov)... Read More >