By Paul Fulton, Jr., Vice President

In a flurry of press releases, social media content, collateral, public service announcements, and other collateral, it can be easy to focus on materials and lose sight of a public relations campaign’s potentially most valuable voice: its people. And that holds true whether the goal is to elevate a corporate profile within a business landscape; change public perception of a cause-based issue; or manage the reputation of a renowned consumer... Read More >

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Andre 3000 said it well in the 2001 Outkast hit “Ms. Jackson” – “You can plan a pretty picnic, but you can’t predict the weather.” Though he was referring to life in general, the same thought process lends itself to crisis communications situations. And when it comes to crisis planning in 2013, potential inclement weather is only a small portion of concern (sorry Andre). Crisis situations, unfortunately, are s... Read More >

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Most companies are looking at social media marketing through the wrong lens. Why? Because they focus on an immediate return that does not necessarily reflect the interests of their audience. The hype surrounding social media can create the wrong idea. For instance, some companies post a product link on Facebook and then expect their followers to click that link and purchase a product. Not only is this marketing strategy incorrect, but it can also... Read More >

By Paul Fulton, Jr., Vice President

Whether a renowned consumer brand or a high-tech startup, obtaining positive media coverage requires an infusion of strategy, creativity and timeliness – along with a healthy dose of professional persistence. If your company isn’t establishing a noticeable media presence, the following checklist can help you identify a missing component – and prevent missed opportunities.   Strategies Drive Coverage Simply put, a media s... Read More >

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Whenever I conduct media training sessions on behalf of Duffey, I always tell the story of when I was still in college at the University of Alabama at Birmingham (UAB) and – at that time – a broadcast journalism major. I had aspirations and dreams of being the next Diane Sawyer or Katie Couric – a woman who could tell important stories with professionalism and grace while confronting hard issues with determination and fervor. ... Read More >

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Just about everyone has a presence on social media. Whether Facebook, Twitter, Pinterest or other, companies of every shape and size are accessible via the “it” means of information exchange. But many businesses – especially small businesses or startups – need additional training on how to best leverage the full potential of social media – and how to use these platforms wisely. Plan Having a plan is important t... Read More >

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The Georgia General Assembly has convened at the “Gold Dome” for their 40 days of annual debate.  With Republican’s controlling the Governor’s Mansion and increasing their majorities in both the state house and state senate, this year’s General Assembly will be contentious at times, but also predictable. Here are a few top line debates to watch for in 2013: State Budget Lawmakers kicked-off the legislative se... Read More >

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I am, by birth, an Alabama Crimson Tide fan. You can imagine how happy I am being a follower of the BCS National Championship team … again! Monday night’s rout of the Irish not only solidified the Tide as the number one team in the nation but has enhanced the “Is Nick Saban on his way to being the best coach in the history of college football?” argument – whether or not you play into it (and no disrespect to Paul &l... Read More >

By Sherri Simmons, President and CEO

Duffey recently took home 18 awards from the PRSA Georgia Chapter – and these awards, along with two Gold Marcom awards and a Gold Stevie – are a testament to the teamwork and collaboration between our agency and our clients.  As you can imagine, we are quite proud and still celebrating.  The awards reflect our work in a wide-ranging field of industries – from technology to consumer and non-profit.  T... Read More >

By Paul Fulton, Jr., Vice President

I facilitated an interview several years ago between a client who had just launched a new high-tech product and the technology reporter at the client’s top-tier trade magazine. We worked with the spokesperson to develop media messages around the product and prepared him to deliver them during interviews. A written product overview provided technical detail in relatively layperson terms. During the interview, the reporter wanted the spokesp... Read More >