By Paul Fulton, Jr., Vice President
While the General Assembly was in session, I -- like many other Georgians -- turned to Twitter to find real-time updates on the potential fate of legislation as it bounced from committee hearings to floor votes, crossed chambers or died a slow death.
It almost goes without saying that Twitter and other social platforms are playing an important role in Duffey's public affairs initiatives this year. But I'll say it because, as surprising as it seems, not everyone is utilizing the most basic social tools to support their public affair strategies.
For example, social engagement was one of many components we utilized to successfully pass GA HB 505 through the House and the Senate -- in less than 30 days -- on behalf of our client, the Physical Therapy Association of Georgia.
Once the governor signs it, as he is expected to do in the coming weeks, Georgians will have easier access to physical therapy treatment and will endure fewer unnecessary co-pays throughout the course of their care.
During that initiative, we began to wonder which state Senators and Representatives had amassed the most followers on Twitter. So we dove in and took a look. Here's what we found.*
Ga. State Senators with the Largest Twitter Audiences
Dean Burke(R),
@Dr.DeanBurke
District 11, Bainbridge
16.4K followers
Butch Miller (R),
@Butch_Miller
District 49, Gainesville
8,225 followers
Fran Millar (R),
@Fran_Millar
District 40, Atlanta
6,051 followers
Ben Watson (R),
@RepBenWatson
District 1, Savannah
4,453 followers
Nan Orrock (D),
@SenNanOrrock
District 36, Atlanta
2,780 followers
Joshua McKoon (R),
@JoshMcKoon
District 29, Columbus
2,625 followers
Curt Thompson (D),
@curt_thompson
District 5, Tucker
2,446 followers
Hunter Hill (R),
@Hunter1Hill
District 6, Atlanta
2,266 followers
Judson Hill (R),
@JudsonHill
District 32, Marietta
2,187 followers
David Shafer (R),
@DavidShafer
District 48, Duluth
2,000 followers
Ga. State Representatives with the Largest Twitter Audiences
Buzz Brockway (R),
@buzzbrockway
District 102, Lawrenceville
5,278 followers
Stacey Abrams (D),
@staceyabrams
District 89, Atlanta
4,340 followers
Ronnie Mabra (D),
@electmabra
District 63, Fayetteville
3,366 followers
Sharon Cooper (R),
@RepSharonCooper
District 43, Marietta
2,746 followers
Dar'shun Kendrick (D),
@DarshunKendrick
District 93, Lithonia
2,521 followers
Allen Peake (R),
@AllenPeake
District 141, Macon
2,474 followers
Scott Holcomb (D),
@RepScottHolcomb
District 81, Atlanta
2,407 followers
Brett Harrell (R),
@brettharrell
District 106, Snellville
2,266 followers
Simone Bell (D),
@simonebellhd58
District 58, Atlanta
1,603 followers
Mary Margaret Oliver (D),
@mmo_mary
District 82, Decatur
1,505 followers
Looking at followers alone is a basic and imperfect measurement of influence (e.g., Are they the
right followers?). But to most people, a follower is a follower -- and the more, the (perceived) better.
From a tactical standpoint, Twitter can give a strong advantage in driving real-time influence during critical
public affairs and
public relations initiatives.
When advocates, supporters and even opponents use Twitter to its full capacity, it has the potential to create a tidal wave of conversations about a particular cause or legislative issue -- and just might help spur the
right kind of uproar to affect change.
*Followers as of Monday, April 6, 2015