Media Relations

Rumor had it that traditional media relations was a declining communications channel. But like most rumors – it’s not based in fact. Traditional media remains a primary source of news – and has expanded from simply print and broadcast outlets to online publications. In addition, we have more opportunities than ever to reach a broader audience base by disseminating news through social media channels.

By taking a strategic approach to media relations, we can identify the most newsworthy angles – and segment them by the type of outlet most likely to generate coverage. Our team’s comprehensive expertise encompasses:

• Strategy development
• Media segmentation and prioritization – as well as list development
• Editorial calendar research
• Media angle identification 
• Media material development, such as press releases, bylined articles, press kits, media alerts and photo cutlines
• Spokesperson identification and coaching
• Media list development
• Ongoing media outreach and pitching
• Press conferences
• Traditional, satellite and radio media tours
• B-roll and editorial quality photography
• Media monitoring and reporting