Duffey's VP Shares Best-Practice Trade Show Marketing Strategies
ATLANTA (Feb. 24, 2014) – Trade show marketing is a performance art that begins before the exhibit-hall doors open and continues after they have closed. And with the days of scaled-down trade show marketing behind us, exhibitors of all sizes need to implement A-game strategies to stand out at their main events.
From attention-grabbing exhibits to media relations campaigns, Duffey Communications has helped clients from a variety of industries break through the clutter at national and regional trade shows.
“Not every company has mega-marketing budgets that afford the highest-end custom exhibits or top-tier sponsorships, but that doesn’t mean important trade shows should be skipped altogether,” says Duffey Communications Vice President Paul Fulton, Jr., who has taken clients to the nation’s leading trade shows. “Instead, a comprehensive trade show strategy – both on the floor and away from the show – can maximize available budgets while driving quality sales leads. The key is to start early and leave no opportunity untouched.”
With a customer-centered strategy, a timeline that provides a competitive edge and metrics to define success, an exhibitor’s performance at a trade show can lead to a standing ovation. Learn more about best-practice trade show marketing strategies at The Bold Blog, or contact Paul at pfulton@duffey.com.
About Duffey Communications
Founded in 1984, Duffey Communications has developed a long-standing reputation for unbridled creativity and a keen spirit of entrepreneurialism. Thirty years and more than 600 awards later, Duffey has grown into one of the most respected public relations and public affairs firms in the Southeast. For more information, visit www.duffey.com.
About Vice President, Paul Fulton, Jr.
Paul excels in strategic and creative communication, public relations, media relations, advertising, social media, cause marketing, grassroots tactics and community relations. He has initiated multiple award-winning programs for companies including Kroger, Starbucks, GaxoSmithKline, Palm Coast Data, and Irisys Thermal Technologies. Throughout his professional career he has found success in consumer and business-to-business enterprises in the retail, consumer packaged goods, food and beverage, manufacturing, technology, health care, and social advocacy industries.
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