Duffey’s Director of Public Affairs, Jason Skipper, Offers Tips for
Building a Successful Advocacy Campaign

ATLANTA (Jan. 23, 2014) – Jason Skipper, Duffey Communications’ director of public affairs has a keen insight into the development of effective, successful advocacy and grassroots initiatives.

“Advocacy campaigns are extremely effective in driving change by generating broader awareness and motivating grassroots support,” says Skipper. “However, if there is not a solid plan of action to maintain focus, the campaign can become unwieldy and ineffective.”

Through Duffey Communications’ Bold Blog, Skipper offers 10 tips that are essential for creating and maintaining successful campaigns.

Every campaign is different and should be approached in a unique way, according to Skipper. “Keep in mind that as a campaign plays out, new issues and situations may arise, causing you to modify your plan. It is imperative that you anticipate these challenges, and remain flexible when responding to them,” Skipper says.

A final word of advice – change takes time. Some of the most successful campaigns take place over several years.

For more tips, visit The Bold Blog or contact Jason at jskipper@duffey.com.

About Duffey Communications
Founded in 1984, Duffey Communications has developed a long-standing reputation for unbridled creativity and a keen spirit of entrepreneurialism. Thirty years and more than 600 awards later, Duffey has grown into one of the most respected public relations and public affairs firms in the Southeast. For more information, visit www.duffey.com.

About Jason Skipper, Director of Public Affairs
Jason maintains high-level relationships between clients and key governmental and regulatory leaders affecting issues management, policy and business growth. He has led award-winning advocacy campaigns for businesses, non-profits and trade associations. He previously served as Metro Atlanta Regional Representative and key policy adviser for Sen. Johnny Isakson. 

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